What Is The Best SEO Software For Small Businesses?

Last Updated on April 1, 2022 by Anthony Ejefoh

Many SEO software options are on the market, but not all of them are created equal. So, what is the best SEO software for small businesses?

Here are some things to consider when choosing an SEO software:

  • Does the software offer keyword research tools?
  • Does the software have a rank tracking tool?
  • Does the software offer backlink analysis?
  • Is the software easy to use?

What are the most important factors when deciding on SEO software for small businesses?

There are a few key factors to consider when choosing SEO software for small businesses:

  1. Ease of use – The software should be easy to navigate and use to get the most out of it.
  2. Features – Make sure the software has all the features you need to optimize your website for search engines.
  3. Cost – The software should be affordable to be within reach for small businesses.
  4. Customer support – The software provider should offer good customer support, so you can get help if you need it.

What are the different types of SEO tools, and how do they work?

  1. Keyword research tools help you find relevant keywords for your business and target audience.
  2. On-page optimization tools help you optimize your website for search engines by editing titles, meta descriptions, etc.
  3. Link analysis tools – These tools help you track and analyze the links to your website.
  4. Reporting tools – These tools provide detailed reports on your website’s SEO performance.

What Are the 10 Best SEO Tools for Small Businesses?

Below are 10 of the best SEO tools for small businesses in 2022, including their key features related to SEO.

1. SEMrush

SEMrush is a tool that can help you research your competitor’s website and see what paid search adverts they are running and the keywords they are targeting. SEMrush is a comprehensive marketing toolkit for digital marketers of all experience levels. SEMrush has a variety of features and pricing options to suit your needs.

Some of SEMrush’s key features include:

  • Organic Research: This tool allows you to research and analyze your competitor’s organic search traffic and keywords.
  • Position Tracking: This tool allows you to track your website’s position in the search engine results pages (SERPs) and compare it to your competitors.
  • Advertising Research: This tool allows you to research and analyze your competitor’s paid search traffic and keywords.
  • Backlink Audit: This tool allows you to identify and analyze your website’s backlinks and determine their quality and influence.
  • Site Audit: This tool allows you to audit your website for potential issues that could affect your SEO performance.
  • Social Media Monitoring: This tool allows you to monitor your brand’s presence on social media and measure your performance against your competitors.
  • Brand Monitoring: This tool allows you to track your brand’s online mentions and measure your performance against your competitors.
  • Content Marketing: This tool allows you to research and analyze your competitor’s content marketing strategies.
  • PPC Audit: This tool allows you to audit your PPC campaigns for potential optimization opportunities.
  • SEO Ideas: This tool provides you with actionable SEO recommendations to help you improve your website’s ranking in the search engines.

Pricing for SEMrush

SEMrush also offers a variety of pricing options to suit your needs:

1. SEMrush Pro: This plan costs $99.95 per month and includes all the above features.

2. SEMrush Guru: This plan costs $199.95 per month and includes all of the features listed above, plus access to the SEMrush API and extended limits on automated reports.

3. SEMrush Business: This plan costs $399.95 per month and includes all the features listed above, plus access to the SEMrush Brand Monitoring tool.

4. SEMrush Enterprise: This plan costs $999.95 per month and includes all of the features listed above, plus customized reports and support from SEMrush’s team of experts.

SEMrush is an affordable and comprehensive marketing toolkit ideal for digital marketers of all experience levels. SEMrush has a variety of features and pricing options to suit your needs. Try SEMrush

Rating: 5 out of 5.

2. Ahrefs

Ahrefs is a tool that is used to help you research your competitor’s website and see what keywords they are ranking for and the backlinks that are helping them rank. Ahrefs offers a 7-day trial for $7, which gives you access to all of the tool’s features, including the ability to track your own website’s rankings. Ahrefs is a tool that can help you track your website’s performance, research your competitors, and find new link-building opportunities.

Some of Ahrefs’ key features include:

  • Backlink analysis: Ahrefs can help you see which websites link to your site and where your website is ranking for different keywords.
  • Site explorer: Ahrefs can help you research your competitor’s websites to see their strategies to rank well.
  • Organic search traffic: Ahrefs can help you track your website’s organic search traffic to see how your SEO efforts are paying off.
  • Rank Tracker: Ahrefs can help you track your website’s ranking for different keywords to see where you need to improve.
  • Ahrefs academy: Ahrefs offers a variety of tutorials and resources to help you learn more about SEO and online marketing.

Pricing for Ahrefs

Ahrefs starts at $99/month for the standard plan, including 5 staff user accounts, 10,000 tracked keywords, and 500 daily crawls.

Rating: 4.5 out of 5.

3. Screaming frog

Screaming frog is a tool that can help you audit your website for SEO, including your pages’ titles and meta descriptions. It can be used to find broken links, duplicate content, errors in code, and much more. It also has a very affordable pricing plan, making it a great option for small businesses and bloggers. Screaming frog offers a free version that allows you to crawl up to 500 URLs or a paid version that starts at £149/year for unlimited URL crawling.

Screaming frog also provides a wide range of features, including the ability to export data, filter results, and view stats. You can also use Screaming frog to track your website’s social media activity.

Some of Screaming frog’s key features include
  • Screaming frog SEO spider
  • Screaming frog Log Analyzer
  • Screaming frog Website Auditor
  • Screaming frog Traffic Generator

Rating: 4 out of 5.

4. Google search console

Google search console is a tool offered by Google that allows you to see how your website is performing in Google search, including the keywords your website is ranking for and the impressions and clicks your website is receiving. Google search console is free to use.

Website owners can also use the Google search console to submit a sitemap for their website, which will help Google better index their website. Overall, the Google search console is a valuable tool for website owners to improve their website’s performance in Google search results.

Some of Google search console’s key features include

  • Google search console is a free online tool that helps you monitor your website’s performance in Google search results.
  • Google search console provides various tools to help you improve your website’s visibility and performance in Google search results.
  • Google search console gives you access to a variety of reports and tools, including:
  • Google search console’s Search Appearance report lets you see how your website’s title, description, and other elements appear in Google search results.
  • Google search console’s Index Status report shows you how many of your website’s pages are indexed by Google.
  • Google search console’s Crawl Errors report lets you see errors Google encountered when crawling your website.
  • Google search console’s Links to Your Site report shows you the websites that link to your website.
  • Google search console’s Sitelinks report shows you the websites Google has chosen as sitelinks for your website.
  • Google search console’s Mobile Usability report lets you see if your website is mobile-friendly and how it scores on Google’s Mobile-Friendly Test.
  • Google search console’s Structured Data report shows you how Google uses your website’s structured data.
  • Google search console’s Security Issues report shows you the security issues Google has detected on your website.
  • Google search console’s Rich Cards report shows you how Google uses your website’s rich cards.
  • Google search console’s HTML Improvements report shows you potential issues with your website’s HTML.
  • Google search console’s Search Console Settings page lets you customize your Google search console settings.
  • Google search console’s Help Center provides help articles and video tutorials on using the Google search console.

You can sign up for the Google search console here

Rating: 4.5 out of 5.

5. Ranktracker

Ranktracker is a great tool for keeping track of your website’s ranking in search engines. It can help you determine where your website stands compared to your competitors, and it can also help you track your progress over time. Ranktracker is an essential tool for any online marketer.

Ranktracker offers a free version that allows you to track up to 50 keywords or a paid version that starts at $99/month for unlimited keyword tracking.

Pricing for Ranktracker

Ranktracker starts at $99/month for the standard plan, including 5 staff user accounts, 10,000 tracked keywords, and 500 daily crawls.

Some of Ranktracker’s key features include

  • Ranktracker is a tool that allows you to track your site’s ranking in search engines.
  • You can see where you rank now and how your ranking changes over time.
  • Ranktracker also offers a variety of other features, including competitor tracking and website analysis.
  • Ranktracker is a great tool for online businesses that want to stay top of their ranking.

6. Ubersuggest

Ubersuggester is a feature-rich and user-friendly text suggestion tool that makes finding the right words for your writing easy. It offers a range of features to help you improve your text, including synonym suggestions, phrase recommendations, and more. Ubersuggest allows you to type in a keyword, and it will generate a list of related keywords that you can then add to your website. Ubersuggester is free to use.

Some of Ubersuggest’s key features include

  • Ubersuggester is an online tool that suggests keywords to include in your content.
  • Ubersuggester provides keyword suggestions relevant to your content so that you can optimize your content for search engines.
  • Ubersuggester makes it easy to find the right keywords for your content to get the most out of your site.

Try Ubersuggester today!

7. Bright Local

Bright Local is a great tool for businesses looking to manage their online presence and help you improve your website’s local SEO.

Pricing for Bright Local

Bright local offers a free trial that allows you to track 1 location or a paid version which starts at $99/month for unlimited tracking.

Pricing for Bright local starts at $99/month for the standard plan, which includes 5 staff user accounts, 10,000 tracked keywords, and 500 daily crawls.

Some of Bright Local’s key features include

  • Review management: Bright Local makes it easy for businesses to manage their online reviews from one location.
  • SEO monitoring: Bright Local monitors a business’s SEO progress and provides feedback to help them improve their ranking.
  • Google My Business: Bright Local helps businesses set up, manage, and optimize their Google My Business listing.
  • Social media management: Bright Local allows businesses to manage their social media accounts from one location. This makes it easy to post updates and respond to comments quickly.

Bright Local is a great tool for businesses of all sizes. It provides an easy way to manage your online presence and improve your SEO and Google My Business ranking. Contact Bright Local today to learn more about how they can help your business grow!

8. Wordstream

Wordstream is a tool that can help you improve your website’s PPC performance. Wordstream offers a free trial that allows you to track 100 keywords or a paid version which starts at $299/month for unlimited keyword tracking.

Pricing for Wordstream

Pricing for Wordstream starts at $299/month for the standard plan, including 5 staff user accounts, 10,000 tracked keywords, and 500 daily crawls.

Some of Wordstream’s key features include

  • Wordstream can help you manage your PPC campaigns.
  • Wordstream can help you improve your website’s search engine rankings.
  • Wordstream has a variety of reports and tools that can help you track your progress and see where you can make improvements.
  • Wordstream is also affordable, making it a great value for businesses.

9. GTMetrix

GTMetrix is a website that analyzes the performance of websites. It does this by checking the page speed and making suggestions on improving the page load time. GTMetrix also offers a report that details a website’s performance and provides insights into improving it. GTMetrix is a great tool for webmasters and developers looking to improve their website’s performance.

Pricing for GTMetrix

GTMetrix offers a free trial that allows you to track 2 websites or a paid version that starts at $9/month for unlimited website tracking. Pricing for GTMetrix starts at $9/month for the standard plan, including 5 staff user accounts, 10,000 tracked keywords, and 500 daily crawls.

Some of GTMetrix’s key features include

  • Details on page load time
  • GTmetrix Waterfall chart
  • PageSpeed Insights report
  • Video analysis
  • Site speed tips

These features make GTMetrix an effective tool for diagnosing a website’s performance. The PageSpeed and YSlow scores provide an at-a-glance overview of how well the website is performing, while the Waterfall chart and PageSpeed Insights report offer more in-depth information on each page.

10. SEOprofiler

SEOprofiler is a powerful and versatile SEO tool that offers a wide range of features to help you improve your SEO efforts on web page optimization, keyword research, link building, link analysis, and more.

Pricing for SEOprofiler

SEOprofiler offers a free trial that allows you to track 10 keywords or a paid version which starts at $69/month for unlimited keyword tracking. Pricing for SEOprofiler starts at $69/month for the standard plan, including 5 staff user accounts, 10,000 tracked keywords, and 500 daily crawls.

Some of SEOprofiler’s key features include

  • SEO audits: SEOprofiler can help you identify SEO problems and opportunities with a detailed SEO audit.
  • SEO tracking: SEOprofiler enables you to track your SEO progress and see how your SEO efforts affect your rankings.
  • SEO research: SEOprofiler provides you with access to a wealth of SEO data and information to help you optimize your website.
  • Keyword research: SEOprofiler makes it easy to find the best keywords for your website.
  • Link analysis: SEOprofiler helps you analyze your link profile and identify potential SEO problems.
  • Social media tracking: SEOprofiler lets you track your performance on social media networks like Facebook, Twitter, and Instagram.
  • SEO tips: SEOprofiler provides you with SEO tips and advice to help you improve your SEO results.

SEOprofiler has many other features that can help you improve your SEO efforts. Try SEOprofiler today to see how it can help you achieve better SEO results.